When clients ask about our infrastructure preferences, we have a clear answer: Google Cloud Platform and Firebase. This isn’t about brand loyalty—it’s about what lets us ship faster while maintaining quality.
The Speed Advantage
Firebase lets us go from idea to deployed backend in minutes. Real-time database, authentication, hosting, functions—all managed, all integrated, all just working. For MVPs and early-stage products, this speed is transformative.
We’ve launched production apps in days that would have taken weeks with traditional infrastructure. That’s not hyperbole—it’s the reality of managed services done right.
Scaling Without Drama
The question every client eventually asks: “But will it scale?” With Firebase and GCP, the answer is yes, without requiring a dedicated DevOps team. The same infrastructure that runs your prototype runs your production load.
We’ve scaled applications from hundreds to hundreds of thousands of users without changing architecture. The billing scales linearly, the performance stays consistent, and we sleep at night.
The Developer Experience
Beyond raw capability, the developer experience matters. Firebase’s console, CLI tools, and documentation are excellent. Debugging is straightforward. Local emulators let you develop offline. The feedback loop is tight.
When developers enjoy their tools, they build better products. That’s not soft thinking—it’s a practical observation from shipping dozens of products.
When Not to Use Firebase
We’re not dogmatic. For some workloads—heavy computation, complex relational data, specific compliance requirements—other solutions make more sense. But for the majority of web and mobile applications we build, Firebase and GCP are our default choice.